A Free Field Guide

You got the seat. Now make it yours.

A field guide for first-year CEOs of family-owned and family-backed businesses. The real work of the first year isn't what you think it is.

12 pages · field guide, not a plan
5 sections · plus a 75-point diagnostic
Free · sent to your inbox
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You Got The Seat — A Field Guide for First-Year Family Business CEOs by Dr. Benjamin Ritter
Trusted by leaders at Amazon · Google · DoorDash · Mayo Clinic · Pinterest · Coursera · CDC · Northwestern
What's Inside

Five sections.
One diagnostic.

Not a 90-day plan. Not a strategy framework. This is the work of becoming the person the seat requires, while the people around you are still relating to who you were before. In family-owned businesses, that work is louder.

01
Identity

Know who you are as a leader.

Before you can define where the company is going, you have to know who is leading it. Not your title, not your background, not what the family expects.

02
Vision

Define the vision of the company.

What does this company look like in three years if you lead it as yourself? Modernize, sell, position for acquisition, or hold. None of these are wrong. Drifting between them is.

03
Confidence

Build confidence in yourself.

In a family business, the suspicion follows you in: that you got the seat because of your last name. The more you try to prove you deserve it, the more it looks like you're trying.

04
The Room

Build the people around you.

Your team can't be your sounding board the way they used to be. Family members can't be peers anymore. The room you build is the single highest-leverage investment of year one.

05
The Standard

Hold the standard, even when it's uncomfortable.

The section most new family-business CEOs would rather skip. It's also the one that decides whether the vision you defined becomes the company you lead.

06
The Diagnostic · Self-Assessment

First-Year CEO Diagnostic Scorecard.

Fifteen statements across all five sections. A snapshot of where you actually stand in the seat today, not where you think you should be. The number matters less than your honesty in answering it.

"You don't earn the seat by holding it. You earn it by how you grow into it."

From the introduction

"Vision isn't what you say at the offsite. It's what you're willing to expect of yourself and other people, on the record, knowing it might create conflict."

Section 02 · Vision

"Confidence doesn't come from studying. It comes from acting."

Section 03 · Confidence

"Where am I leading the way I think I'm supposed to, instead of the way I would if no one was watching?"

The diagnostic question, regardless of score

Dr. Benjamin Ritter, EdD, ICF PCC, executive leadership coach in Austin, Texas
About the Author

Not a coach who talks about leadership. One who's studied it, lived it, and coaches through it.

Dr. Benjamin Ritter is the founder of Live for Yourself (LFY) Consulting and an executive coach who works with new CEOs, founders, and next-generation leaders stepping into the seat for the first time. His work focuses on what happens inside the gap between getting the role and owning it.

He has coached 500+ leaders globally, including executives from Amazon, Google, DoorDash, Mayo Clinic, the CDC, and Pinterest, along with next-generation leaders inside family-owned businesses across CPG, fitness, food, healthcare, and technology. His work has been featured in Forbes and Fast Company.

EdDOrganizational Leadership & Coaching
ICF PCCProfessional Certified Coach
MBA · MPHAuthor of Becoming Fearless
The Next Move

The seat changed.
Now it's your turn.

If you're inside the first year, and the hardest part isn't the strategy but the part of you that's still adjusting to being the one who decides, the field guide is for you.

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